Articles
Straight answers about custom software.
Written for people deciding whether to commission software at all, including the cases where the honest answer is don’t. No newsletter, no gated PDFs.
What does custom software actually cost?
Real ranges for internal tools, automations, and web apps, plus what actually drives the number up or down, and when you shouldn't build at all.
How much does a small business website cost?
What a site costs from a DIY builder, a freelancer, a small studio, or an agency, what a redesign costs, the yearly bills that come after launch, and our own prices.
Should you buy software or build it?
Most of the time you should buy. Here's how to tell which situation you're in, and the four signals that mean off-the-shelf has genuinely run out.
What you should get when a development project ends
The handoff checklist to hold any developer to, including the two things people forget to ask for until they need them and it's too late.